The biggest re-examine of the Sky proposition from Sky+ to Sky Q. Responsible for ALL the Creative on Sky Q (trading) launch across all platforms ATL and BTL, in conjunction with FCB/Inferno

CD’d the trade Sky Q launch and responsible for all the copy.

These were a series of 5 ads and treated, media buy wise, like an ATL campaign. They were successful, so much so that Sky re-shot the whole of the ATL campaign to reflect the more expansive communication which these ads conveyed to a fairly ‘confused’ audience after the initial Sky Q brand ad launch!

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Below are examples of work undertaken as Creative Director across 360 campaigns.