Creative Director Brand and Product

Creatively led all aspects of the Sky Brand and its communications internally and its external perception.

Led the creative output of the brand team across all platforms and consumer touch points from Cinema ads, Apps, brand initiatives, to pop-up shop/retail experiences and engineer uniforms.

Instrumental in the philosophical change of internal brand experience to meet consumer demand. Utilised the philosophy to move the brand to convey a ‘new way’ of consumer first to over 3,000 employees.

Interpreted all manner of multi-discipline marketing briefs from branding, clip-based promotions, through to high end shoots, ensuring integration of creative, design, digital and social needs.

Created strong alignments across the business to fulfil effective creative that drove business performance across the group.

Utilised marketing analytics and applied results into campaigns ATL and BTL 360 with all exterior agencies – digital, print, TVC’s. (Sky Difference, Sky ROI, Sky Protect etc.…) to make Sky a more ‘approachable’ and valuable and thus valued sports and entertainment proposition.

Creative Direction. Management. Stakeholder Management. Budgetary Responsibility.

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Below are examples of work undertaken as Creative Director across 360 campaigns.